
Frequently Asked Questions
The International Coach Federation (ICF) defines coaching as partnering with clients in a thought-provoking and creative process that inspires them to maximise their personal and professional potential, which is particularly important in today’s uncertain and complex environment. Coaches honour the client as the expert in his or her life and work and believe every client is creative, resourceful and whole.
Adapted from ICF
To determine whether you or your company could benefit from coaching, start by summarising what you would expect to accomplish in coaching. When an individual or business has a fairly clear idea of the desired outcome, a coaching partnership can be a useful tool for developing a strategy for how to achieve that outcome with greater ease.
Since coaching is a partnership, ask yourself whether collaboration, other viewpoints, and new perspectives are valued. Also, ask yourself whether you or your business is ready to devote the time and the energy to making real changes. If the answer is yes, then coaching may be a beneficial way to grow and develop.
Professional coaching focuses on setting goals, creating outcomes and managing personal change. Sometimes it’s helpful to understand coaching by distinguishing it from other personal or organisational support professions.
Feeling Stuck? Take this quiz to discover where to turn.
Adapted from ICF
Therapy
Therapy deals with healing pain, dysfunction and conflict within an individual or in relationships. The focus is often on resolving difficulties arising from the past that hamper an individual’s emotional functioning in the present, improving overall psychological functioning, and dealing with the present in more emotionally healthy ways. Coaching, on the other hand, supports personal and professional growth based on self-initiated change in pursuit of specific actionable outcomes. These outcomes are linked to personal or professional success. Coaching is future focused. While positive feelings/emotions may be a natural outcome of coaching, the primary focus is on creating actionable strategies for achieving specific goals in one’s work or personal life. The emphases in a coaching relationship are on action, accountability, and follow through.
Consulting
Individuals or organizations retain consultants for their expertise. While consulting approaches vary widely, the assumption is the consultant will diagnose problems and prescribe and, sometimes, implement solutions. With coaching, the assumption is that individuals or teams are capable of generating their own solutions, with the coach supplying supportive, discovery-based approaches and frameworks.
Mentoring
A mentor is an expert who provides wisdom and guidance based on his or her own experience. Mentoring may include advising, counselling and coaching. The coaching process does not include advising or counselling, and focuses instead on individuals or groups setting and reaching their own objectives.
Training
Training programs are based on objectives set out by the trainer or instructor. Though objectives are clarified in the coaching process, they are set by the individual or team being coached, with guidance provided by the coach. Training also assumes a linear learning path that coincides with an established curriculum. Coaching is less linear without a set curriculum.
Sport Coaching
Though sports metaphors are often used, professional coaching is different from sports coaching. The athletic coach is often seen as an expert who guides and directs the behaviour of individuals or teams based on his or her greater experience and knowledge. Professional coaches possess these qualities, but their experience and knowledge of the individual or team determines the direction. Additionally, professional coaching, unlike athletic development, does not focus on behaviours that are being executed poorly or incorrectly. Instead, the focus is on identifying opportunity for development based on individual strengths and capabilities.
Adapted from ICF
Latest global research by the International Coach Federation (ICF) includes:
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Leadership Development and Performance (i.e. improved communication skills)
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Increased levels of employee engagement (i.e. increased levels of productivity)
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Reduced attrition and improved team working (i.e. optimized individual and team performance)
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My coaching practice is grounded on an interdisciplinary approach as oppose to one model.
I rely upon theories from the fields of
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Integral Leadership
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Professional Development (i.e. NLP)
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Jungian and Evolutionary Psychology such as adult development
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Organisational Change and Development especially Organisational Role Analysis (ORA)
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Systems Thinking
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Indigenous Wisdom (i.e. Eco-spirituality)
All in service of supporting Change and Ongoing Learning.
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You can download our Coaching Agreement here »
Yes, you can find our brochure here »
Our executive coaching programs deliver measurable improvements in leadership effectiveness, strategic decision-making, and organizational impact. Clients experience enhanced clarity in strategic direction, improved stakeholder engagement, and stronger team alignment. Our systematic approach ensures sustainable behaviour change and tangible business results. We focus on developing leaders who can drive innovation while maintaining operational excellence. Our coaching engagements typically result in:
· Enhanced strategic thinking and decision-making capabilities
· Improved cross-functional leadership effectiveness
· Stronger organizational alignment and team cohesion
· Successful navigation of complex business transformations
· Increased leadership confidence and executive presence
BC Team Coaching delivers transformative leadership development through a unique systemic methodology, backed by Master Certified Coach (MCC) credentials and two decades of executive coaching excellence. Our approach integrates strategic alignment, cultural transformation, and sustainable growth practices. Working with F100, CAC40, and FTSE50 leaders, we excel in catalysing organizational change while maintaining operational excellence. Our expertise in European innovation leadership, particularly through the EIC Accelerator program, enables us to guide executives in navigating complex business landscapes and driving innovation across established organizations.
Our team coaching methodology focuses on creating high-performing teams through strategic alignment and cultural cohesion. We employ a systematic approach that addresses team dynamics, communication patterns, and strategic execution capabilities. By integrating proven frameworks with practical business applications, we help leadership teams achieve greater collective impact. Our expertise spans cross-functional leadership development, executive team alignment, and organizational transformation. This comprehensive approach ensures teams can effectively execute strategy while maintaining adaptability in dynamic business environments.
Our distinctive approach lies in orchestrating synergies between established corporations and emerging ventures. As both a Founder Institute Mentor and EIC Accelerator Partner, we bring deep expertise in European innovation ecosystems. We guide startups through critical phases of growth by implementing proven frameworks for strategic alignment, market expansion, and investor readiness. Our methodology helps startups adopt appropriate corporate structures while maintaining their agility, particularly crucial for those seeking partnerships with multinational corporations or preparing for significant funding rounds


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