The International Coach Federation (ICF) defines coaching as partnering with clients in a thought-provoking and creative process that inspires them to maximise their personal and professional potential, which is particularly important in today’s uncertain and complex environment. Coaches honour the client as the expert in his or her life and work and believe every client is creative, resourceful and whole. Adapted from ICF

To determine whether you or your company could benefit from coaching, start by summarising what you would expect to accomplish in coaching. When an individual or business has a fairly clear idea of the desired outcome, a coaching partnership can be a useful tool for developing a strategy for how to achieve that outcome with greater ease. ​ Since coaching is a partnership, ask yourself whether collaboration, other viewpoints, and new perspectives are valued. Also, ask yourself whether you or your business is ready to devote the time and the energy to making real changes. If the answer is yes, then coaching may be a beneficial way to grow and develop. ​ Professional coaching focuses on setting goals, creating outcomes and managing personal change. Sometimes it’s helpful to understand coaching by distinguishing it from other personal or organisational support professions. Feeling Stuck? Take this quiz to discover where to turn. Adapted from ICF

Therapy Therapy deals with healing pain, dysfunction and conflict within an individual or in relationships. The focus is often on resolving difficulties arising from the past that hamper an individual’s emotional functioning in the present, improving overall psychological functioning, and dealing with the present in more emotionally healthy ways. Coaching, on the other hand, supports personal and professional growth based on self-initiated change in pursuit of specific actionable outcomes. These outcomes are linked to personal or professional success. Coaching is future focused. While positive feelings/emotions may be a natural outcome of coaching, the primary focus is on creating actionable strategies for achieving specific goals in one’s work or personal life. The emphases in a coaching relationship are on action, accountability, and follow through. ​ Consulting Individuals or organizations retain consultants for their expertise. While consulting approaches vary widely, the assumption is the consultant will diagnose problems and prescribe and, sometimes, implement solutions. With coaching, the assumption is that individuals or teams are capable of generating their own solutions, with the coach supplying supportive, discovery-based approaches and frameworks. ​ Mentoring A mentor is an expert who provides wisdom and guidance based on his or her own experience. Mentoring may include advising, counselling and coaching. The coaching process does not include advising or counselling, and focuses instead on individuals or groups setting and reaching their own objectives. ​ Training Training programs are based on objectives set out by the trainer or instructor. Though objectives are clarified in the coaching process, they are set by the individual or team being coached, with guidance provided by the coach. Training also assumes a linear learning path that coincides with an established curriculum. Coaching is less linear without a set curriculum. ​ Sport Coaching Though sports metaphors are often used, professional coaching is different from sports coaching. The athletic coach is often seen as an expert who guides and directs the behaviour of individuals or teams based on his or her greater experience and knowledge. Professional coaches possess these qualities, but their experience and knowledge of the individual or team determines the direction. Additionally, professional coaching, unlike athletic development, does not focus on behaviours that are being executed poorly or incorrectly. Instead, the focus is on identifying opportunity for development based on individual strengths and capabilities. Adapted from ICF

Latest global research by the International Coach Federation (ICF) includes: Leadership Development and Performance (i.e. improved communication skills) Increased levels of employee engagement (i.e. increased levels of productivity) Reduced attrition and improved team working (i.e. optimized individual and team performance) Learn More »

My coaching practice is grounded on an interdisciplinary approach as oppose to one model. I rely upon theories from the fields of Integral Leadership Professional Development (i.e. NLP) Jungian and Evolutionary Psychology such as adult development Organisational Change and Development especially Organisational Role Analysis (ORA) Systems Thinking Indigenous Wisdom (i.e. Eco-spirituality) All in service of supporting Change and Ongoing Learning.

Read or download the ICF Code of Ethics » Adapted from ICF

You can download our Coaching Agreement here »

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Learn more about our proven approach of Executive Coaching here or read our pdf here.